Where Mozart's ideas came from?
When I feel well and in a good humor, or when I am taking a drive or walking after a good meal, or in the night when I cannot sleep,
thoughts crowd into my mind as easily as you could wish.
Whence and how do they come? I do not know and I have nothing to do with it.
Those which please me, I keep in my head and hum them; at least others have told me that I do so.
Once I have my theme, another melody comes, linking itself to the first one,
in accordance with the needs of the composition as a whole: the counterpoint, the part of each instrument, and all these melodic fragments at last produce the entire work.
Wolfgang Amadeus Mozart
Nothing is more abstract than an idea, as well as nothing can be more concrete.
Certainly it depends on the idea and its power.
Some ideas come from the idleness, from desire, from dreams. Other ideas creep suddenly in thinking, without any effort.
Brilliant and unexpected ideas come to the mind when walking with no hurry, or on a bus, in the bathroom, lying in the bed. In the field of product design and communication the most efficient ideas come from hard working, when you must find a new and solid solution, the result of analysis, research, design.
That kind of idea can add value to a product, a brand and focuses on specific goals.
We are not an agency, we are a studio born in 2003 from a ten-year experience made of projects, dreams, success.
We directly deal with the entire creative process and design, creating innovative solutions - from industrial design to graphic and digital communication - for companies that want to compete in the global market.
Los Angeles - IDA 2016 - Bronze prize and Honorable Mention in Vehicle accessories Competition for the luggage set for Fiat 124 spider car project.
Essen - Reddot design Awards 2014 - Alfaromeo sled - Honourable mention
Koln - Promotional Gift Award 2014 - Carbon series
Milano - “WOW! Il progetto più sorprendente!” Elita- Milano Design Week 2013
Milano - 1st prize - Edilportale Marketing Awards 2011 - Milano Fuorisalone Light+Building LightingBit Award
Milano - 2008 - Anellum - Milano iSaloni
Milano - 2003 ADI Design Index - Angelica ALT luci Alternative
Torino - Piazzale Valdo Fusi, 1996 7th prize
Bologna - 3 Premio Cosmoprof 1994 - impollinarsi
We have worked with over 50 clients, famous brands and innovative start-up; companies from different countries, from Russia to Korea, from the United States to Switzerland, manufacturing industries for which we have designed innovative products and private and public entities for which we have indicated directions and enhanced strategies.
We work in many different disciplines: web, multimedia, design, graphics, classic advertising, below the line products, publishing and interior set-up
SAMSUNG | PUNKT |
MUSEO CINEMA TORINO | MAUTO | WIMU | BYHAND |
CAFFE GHIGO | COFFEE ONE | PASTA' |
REZINA | ALIAS | I-TRE | MUVIS |
SABELT | YOOGY | ZINCO | HANGFISH | SPARCO | DAMIANI | COPPOLA |
RECCHI | CONSULTA | URBANCENTER |
WEPPETS | SPEAKSTOO | BESEEV |